Tuesday, 21 July 2015

The Apple Watch... To do or Not to Do.

Hello Reader,


I am sure you had a wonderful holiday.

Today, I want to talk about what crossed my mind last week Wednesday.

Over lunch on Wednesday, I was thinking about the Apple watch. I am a big Apple fan and I keep myself up to date with their latest devices. I was thinking to myself, will advertisers see this as an opportunity to connect with their consumers?Advertisers are constantly looking for ways to connect with consumers, is this another way?

Some of the key features of the apple watch include the ability to bring key messages and other pieces of information closer to consumers than ever before. Messages, Alerts, to-do lists, emails, sports scores are part of a consumers daily life and for brands, this is an opportunity to have a personal connection with the consumers. However, we need to take cognizance of the fact that as the devices people use to consume content becomes more immediate, it by definition becomes more intimate. Brands need to make sure they are not encroaching in the consumers private space.The engagement over a wearable has to be precise, because if it goes wrong the consumer may label the brand as intrusive.

I had a discussion with my colleague and I asked his take on advertising on an Apple watch, or any wearable device. He responded thus "The watch is very expensive, how many people can afford it?" Immediately, I thought to myself, there are some ostentatious few, and since the watch is more or less an auxiliary for the iPhone, I'm sure a few people will purchase the watch. I also asked a very good friend what his take is on connecting with consumers via the Apple watch. His response was..." Arrrrgh, Must advertising be everywhere? must you guys be everywhere?" This was a great insight for me with regards to privacy.

Real life scenario, I was in an Uber taxi a few weeks ago, and the driver had an Apple watch. He was getting series of calls, and all he had to do was click a button on his watch. I felt that was super cool, plus he wasn't distracted from driving.

In conclusion, I will say brands should do a journey mapping exercise to find out whether their brand is ready for the Apple watch. They also need to remember that in addition to the intimacy of the wearable device, the consumer only really glances at it, so its critical to determine where a brand can communicate information in a glance able time frame.

Imagine the possibility of a  branded "Time Check" on the Apple watch similar to what you have on radio. E.G "It s 8:00 AM have you had your Dano milk today?

Again I'm thinking, will digital marketers need to optimize in-app advertising on smartphones for the Apple watch and any other wearable device?

What are your thoughts? Kindly share in the comment section.

 Thank you.

Joko.


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12 comments:

  1. Unknown21 July 2015 at 14:49

    Well said!!!

    ReplyDelete
  2. Ruth21 July 2015 at 15:53

    From the way I see it. It's a win-win for apple products. I think apple is the only brand that can pull apple watch successfully. Once you go apple you never go back. But not everyone sees it as a need. I do a lot on my phone and see no point in a getting an apple watch. I can get the watch as a gift to someone, but the truth is, I don't see the use for myself. My point is not every brand can adopt this method successfully and I don't think it's a great medium for advertising.

    ReplyDelete
  3. Unknown21 July 2015 at 15:59

    Thanks for your great insight Ruth.

    ReplyDelete
  4. Unknown21 July 2015 at 16:33

    Good read, certainly not a big fan of Apple Brands, so the Watch is a no for me.

    ReplyDelete
  5. Unknown21 July 2015 at 16:45

    Hmmm, Why don't you like Apple? What is your preferred brand?

    ReplyDelete
  6. Unknown21 July 2015 at 22:32

    This comment has been removed by the author.

    ReplyDelete
  7. Unknown21 July 2015 at 22:36

    This had been an informative article one i enjoyed reading....in view of the issue discussed, i see the apple watch as been a luxury product one been sort for by the ostentatious/wealthy few as stated in the post, this been said, i fail to see how advertising on this platform would attain a large reach. if the product been marketed is tailored for a particular target audience then that i can understand but for a broad reach i am highly incredulous that advertising on the apple watch would be the right approach....Another shortcoming of advertising though this medium is that it is very intrusive of the consumers privacy as even on smartphone, tablets and pads, various users look for different methods to rid themselves of pop-up ads featured on some apps without considering the fact that sometimes push ads/pop-up ads however annoying can be very useful.... In conclusion, advertising on this platform is a NO NO for me but if you can make it work then kudos to you...

    ReplyDelete
  8. Abimbola22 July 2015 at 17:53

    Advertising on smart watches would be a good one for brands to aid build affinity with their consumers, however, it mustn't be done in a conventional way. Whoever is going to make this work has to do it creatively so it doesn't become annoyingly disruptive. But to be frank, do I really want advertising on my watch??? Hell no. I just want to check the time and move on.

    ReplyDelete
  9. Unknown24 July 2015 at 09:33

    Great article dear, if the advertising message is suitable for the Apple brand and Apple target why not?

    ReplyDelete
  10. I am an audior4 August 2015 at 07:28

    Great read, very insightful and inspiring

    ReplyDelete
  11. Unknown14 August 2015 at 20:33

    Bleh... I love Android :P

    ReplyDelete

Subscribe to: Post Comments (Atom)

Tuesday, 21 July 2015

The Apple Watch... To do or Not to Do.

Hello Reader,


I am sure you had a wonderful holiday.

Today, I want to talk about what crossed my mind last week Wednesday.

Over lunch on Wednesday, I was thinking about the Apple watch. I am a big Apple fan and I keep myself up to date with their latest devices. I was thinking to myself, will advertisers see this as an opportunity to connect with their consumers?Advertisers are constantly looking for ways to connect with consumers, is this another way?

Some of the key features of the apple watch include the ability to bring key messages and other pieces of information closer to consumers than ever before. Messages, Alerts, to-do lists, emails, sports scores are part of a consumers daily life and for brands, this is an opportunity to have a personal connection with the consumers. However, we need to take cognizance of the fact that as the devices people use to consume content becomes more immediate, it by definition becomes more intimate. Brands need to make sure they are not encroaching in the consumers private space.The engagement over a wearable has to be precise, because if it goes wrong the consumer may label the brand as intrusive.

I had a discussion with my colleague and I asked his take on advertising on an Apple watch, or any wearable device. He responded thus "The watch is very expensive, how many people can afford it?" Immediately, I thought to myself, there are some ostentatious few, and since the watch is more or less an auxiliary for the iPhone, I'm sure a few people will purchase the watch. I also asked a very good friend what his take is on connecting with consumers via the Apple watch. His response was..." Arrrrgh, Must advertising be everywhere? must you guys be everywhere?" This was a great insight for me with regards to privacy.

Real life scenario, I was in an Uber taxi a few weeks ago, and the driver had an Apple watch. He was getting series of calls, and all he had to do was click a button on his watch. I felt that was super cool, plus he wasn't distracted from driving.

In conclusion, I will say brands should do a journey mapping exercise to find out whether their brand is ready for the Apple watch. They also need to remember that in addition to the intimacy of the wearable device, the consumer only really glances at it, so its critical to determine where a brand can communicate information in a glance able time frame.

Imagine the possibility of a  branded "Time Check" on the Apple watch similar to what you have on radio. E.G "It s 8:00 AM have you had your Dano milk today?

Again I'm thinking, will digital marketers need to optimize in-app advertising on smartphones for the Apple watch and any other wearable device?

What are your thoughts? Kindly share in the comment section.

 Thank you.

Joko.


Posted by at
Labels:

12 comments:

  1. Unknown21 July 2015 at 14:49

    Well said!!!

    ReplyDelete
  2. Ruth21 July 2015 at 15:53

    From the way I see it. It's a win-win for apple products. I think apple is the only brand that can pull apple watch successfully. Once you go apple you never go back. But not everyone sees it as a need. I do a lot on my phone and see no point in a getting an apple watch. I can get the watch as a gift to someone, but the truth is, I don't see the use for myself. My point is not every brand can adopt this method successfully and I don't think it's a great medium for advertising.

    ReplyDelete
  3. Unknown21 July 2015 at 15:59

    Thanks for your great insight Ruth.

    ReplyDelete
  4. Unknown21 July 2015 at 16:33

    Good read, certainly not a big fan of Apple Brands, so the Watch is a no for me.

    ReplyDelete
  5. Unknown21 July 2015 at 16:45

    Hmmm, Why don't you like Apple? What is your preferred brand?

    ReplyDelete
  6. Unknown21 July 2015 at 22:32

    This comment has been removed by the author.

    ReplyDelete
  7. Unknown21 July 2015 at 22:36

    This had been an informative article one i enjoyed reading....in view of the issue discussed, i see the apple watch as been a luxury product one been sort for by the ostentatious/wealthy few as stated in the post, this been said, i fail to see how advertising on this platform would attain a large reach. if the product been marketed is tailored for a particular target audience then that i can understand but for a broad reach i am highly incredulous that advertising on the apple watch would be the right approach....Another shortcoming of advertising though this medium is that it is very intrusive of the consumers privacy as even on smartphone, tablets and pads, various users look for different methods to rid themselves of pop-up ads featured on some apps without considering the fact that sometimes push ads/pop-up ads however annoying can be very useful.... In conclusion, advertising on this platform is a NO NO for me but if you can make it work then kudos to you...

    ReplyDelete
  8. Abimbola22 July 2015 at 17:53

    Advertising on smart watches would be a good one for brands to aid build affinity with their consumers, however, it mustn't be done in a conventional way. Whoever is going to make this work has to do it creatively so it doesn't become annoyingly disruptive. But to be frank, do I really want advertising on my watch??? Hell no. I just want to check the time and move on.

    ReplyDelete
  9. Unknown24 July 2015 at 09:33

    Great article dear, if the advertising message is suitable for the Apple brand and Apple target why not?

    ReplyDelete
  10. I am an audior4 August 2015 at 07:28

    Great read, very insightful and inspiring

    ReplyDelete
  11. Unknown14 August 2015 at 20:33

    Bleh... I love Android :P

    ReplyDelete

Subscribe to: Post Comments (Atom)